Branding

Stanley’s 2025 Pivot: From Centuries-Old Brand to TikTok-Driven Identity—and What It Means for Brand Strategy Overview A storied, 100-year-old outdoor and utility brand quietly transformed into a lifestyle icon largely…

Study Finds 38% of Fortune 500 Companies Use a Single Color in Their Logos A wealth of branding inspiration can be drawn from the color strategies of today’s leading corporations.…

Brand Design: Key Questions to Ask When Crafting a New Brand If you’re developing an intake form for branding projects, you want questions that uncover the client’s aspirations, audience, and…

Title: The Price of Ambiguity: Why Early-Stage Brands Should Make Clear, Tough Choices In the world of early-stage branding, the most costly mistake isn’t a misfired logo or a misread…

Best Posting Times on Social Media: Insights from a Cross-Platform Review Finding the optimal times to post on social media can be challenging. Recent research consolidates data from multiple platforms…

Title: What Sustainability-Focused Brands Might Be Missing in Their Branding and Marketing A recent discussion within the marketing community sparked a broader conversation about why purpose-driven brands often struggle to…

Designing a Logo: A Comprehensive Guide to Best Practices and Practical Tips Introduction A logo is more than a simple graphic—it is often the first point of contact between a…

Client Rehired: How to Price New Deliverables After an AI-Driven Kickout A few weeks ago, a client told me they no longer needed my copywriting because their internal team was…

How to Distinguish Brand Management from Communications, and Practical Steps for a Startup Overview In many startups, brand management and communications are treated as separate functions, with senior leadership focusing…

How Much Should I Charge for Brand Strategy and Positioning for My First Client? A newly self-employed professional seeking guidance on pricing for brand strategy and positioning services I recently…